Yuku free message boards

According to a recent New York Times article, perfume sales are booming in China, much to the surprise of industry executives, who are aware the Chinese have historically never bought perfume, mostly because commercial fragrances have virtually no roots in Chinese culture.

Even though sales are slowing or declining around the world, in China, the admittedly small category is growing exponentially, the article reports.

"The concept of perfume is so new that a lot of Chinese consumers are, in fact, not buying a perfume but rather the brand to which a bottle of perfume happens to be attached."

What's not selling? Celebrity brands - except for Coty's Jennifer Lopez.